Privacy Policy

1) Introduction and contact details of the controller

1.1 We are pleased that you have visited our website and would like to thank you for your interest. The following explains how we handle your personal data when you use our website. Personal data means all data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Bertrand Dahi, Alte Eisenacher Str. 25, 99834 Gerstungen, Germany, Tel.: +4915792557024, E-mail: kontakt@eichenhain.com. The person responsible for processing personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

2) Data collection when visiting our website

2.1 When our website is used purely for information purposes—that is, if you do not register or otherwise provide us with information—we only collect the data that your browser transmits to the website server (so-called “server log files”). When you access our website, we collect the following data that is technically necessary for us to display the website to you:

The website you accessed
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you arrived at the page
Browser used
Operating system used
IP address used (if applicable, in anonymised form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. Data will not be disclosed or used for any other purpose. However, we reserve the right to review the server log files at a later stage if there are specific indications that the website is being used unlawfully.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL and/or TLS encryption. You can recognise an encrypted connection by the string “https://” and the padlock symbol in your browser’s address bar.

3) Hosting & content delivery network

For hosting our website and displaying its page content, we use a provider who renders its services itself or through selected subcontractors exclusively on servers within the European Union.

All data collected on our website is processed on these servers.

We have entered into a data processing agreement with the provider, which ensures the protection of the data of visitors to our pages and prohibits unauthorised disclosure to third parties.

4) Cookies

To make visiting our website more attractive and to enable the use of certain functions, we use cookies—small text files that are stored on your end device. Some of these cookies are automatically deleted again when you close the browser (so-called “session cookies”), while others remain on your end device longer and enable the saving of page settings (so-called “persistent cookies”). In the latter case, you can view the storage duration in the overview of your web browser’s cookie settings.

Where personal data is processed by individual cookies that we use, the processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of the contract, in accordance with Art. 6(1)(a) GDPR in the event of consent given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and in a customer-friendly and effective design of your visit to the website.

You can configure your browser so that you are informed when cookies are set, and so that you can decide individually about acceptance or exclude cookies for certain cases or generally.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

5.1 Our own rating reminder

Based exclusively on your express consent pursuant to Art. 6(1)(a) GDPR, we use your e-mail address to send you a one-time reminder to submit a review of our services after performance of the contract. You can withdraw your consent at any time by sending a message to the controller responsible for data processing.

5.2 ShopVote

For rating reminders, we use the services of the following provider: Blickreif GmbH, Schulstraße 46, 80634 München, Germany

Based exclusively on your express consent pursuant to Art. 6(1)(a) GDPR, we transmit your e-mail address and, where applicable, other customer data to the provider so that it can contact you by e-mail with a rating reminder.

You can withdraw your consent at any time, with effect for the future, from us or from the provider.

We have entered into a data processing agreement with the provider, which protects the data of visitors to our pages and prohibits unauthorised disclosure to third parties.

5.3 WhatsApp Business

You have the option to contact us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called “Business version” of WhatsApp.

If you contact us via WhatsApp in connection with a specific business matter (for example, an order you have placed), we store and use the mobile phone number you use on WhatsApp and—if provided—your first and last name pursuant to Art. 6(1)(b) GDPR for the purpose of processing and responding to your request. On the basis of the same legal basis, we may ask you via WhatsApp to provide additional data (order number, customer number, address or e-mail address) so that we can assign your request to a specific transaction.

If you use our WhatsApp contact for general enquiries (e.g. about our service range, availability, or our online presence), we store and use the mobile phone number you use on WhatsApp and—if provided—your first and last name pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data will always be used only to respond to your request via WhatsApp. No disclosure to third parties takes place.

Please note that WhatsApp Business receives access to the address book of the mobile end device we use for this and automatically transfers telephone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. To operate our WhatsApp Business account, we use a mobile end device in which only the WhatsApp contact details of users are stored in its address book who have also contacted us via WhatsApp.

This ensures that each person whose WhatsApp contact data is stored in our address book has already consented to the transmission of their WhatsApp telephone number from the address books of their chat contacts when first using the app on their device by accepting the WhatsApp user terms and conditions, in accordance with Art. 6(1)(a) GDPR. A transmission of data of such users who do not use WhatsApp and/or did not contact us via WhatsApp is therefore excluded.

For the purpose and scope of data collection and the further processing and use of the data by WhatsApp, as well as your related rights and settings options to protect your privacy, please refer to WhatsApp’s privacy information: https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have entered into a data processing agreement with the provider, which protects the data of visitors to our pages and prohibits unauthorised disclosure to third parties.

As part of the processing described above, data may be transferred to servers of Meta Platforms Inc. in the USA.

For transfers of data to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

5.4 As part of contacting us (e.g. via a contact form or e-mail), personal data will be processed—exclusively for the purpose of processing and responding to your request and only to the extent required for that purpose.

The legal basis for processing this data is our legitimate interest in responding to your request pursuant to Art. 6(1)(f) GDPR. If your contact is intended to conclude a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted when, from the circumstances, it is clear that the matter in question has been conclusively resolved and provided that there are no statutory retention obligations to the contrary.

6) Data processing when opening a customer account

In accordance with Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent required if you provide it to us when opening a customer account. Which data is required for account opening can be found in the input mask of the relevant form on our website.

You may delete your customer account at any time and can do so by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted if all contracts concluded via it have been fully processed, there are no statutory retention periods to the contrary, and we have no further legitimate interest in retaining the data.

7) Use of customer data for direct marketing

7.1 Subscription to our e-mail newsletter

If you subscribe to our e-mail newsletter, we will regularly send you information about our offerings. The mandatory information for sending the newsletter is only your e-mail address. Providing additional data is voluntary and is used so that we can address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you receive the newsletter only after you have expressly confirmed your consent to receiving the newsletter by activating a verification link sent to the e-mail address provided.

By activating the confirmation link, you grant us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR. In doing so, we store your IP address registered by your Internet service provider (ISP), as well as the date and time of your registration, in order to be able to trace any misuse of your e-mail address at a later point in time. The data we collect when you register for the newsletter is used strictly for the stated purpose.

You can unsubscribe from the newsletter at any time via the designated link in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After you have unsubscribed, your e-mail address will be deleted immediately from our newsletter distribution list unless you have expressly consented to further use of your data or we have reserved the right to use your data beyond this, provided this is legally permitted and we inform you about it in this declaration.

7.2 ActiveCampaign

Our e-mail newsletters are sent through this provider: ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, USA

Based on our legitimate interest in effective and user-friendly newsletter marketing, we forward the data you provide when subscribing to the newsletter according to Art. 6(1)(f) GDPR to this provider so that it can carry out the newsletter dispatch on our behalf.

Subject to your express consent pursuant to Art. 6(1)(a) GDPR, the provider also performs a statistical evaluation of the success of newsletter campaigns using web beacons and/or tracking pixels in the e-mails sent, which can measure open rates and specific interactions with the newsletter content. In doing so, device information (e.g. time of access, IP address, browser type and operating system) is also collected and analysed, but it is not combined with other data sets.

You can withdraw your consent for newsletter tracking at any time, with effect for the future.

We have entered into a data processing agreement with the provider, which protects the data of visitors to our pages and prohibits unauthorised disclosure to third parties.

7.3 E-mail notification of product availability

For items that are temporarily unavailable, you can subscribe to receive e-mail notifications about availability. In this case, we will send you a one-time e-mail message about the availability of the specific item you have selected. The mandatory information for sending this notification is only your e-mail address. Providing additional data is voluntary and may be used to address you personally. For sending the e-mail, we use the so-called double opt-in procedure, which ensures that you receive a notification only after you have expressly confirmed your consent to this by activating a verification link sent to the e-mail address provided.

By activating the confirmation link, you grant us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR. In doing so, we store your IP address registered by your Internet service provider (ISP), as well as the date and time of your registration, in order to be able to trace any misuse of your e-mail address at a later point in time. The data we collect when you register for our e-mail notification service for product availability is used strictly for the stated purpose.

You can unsubscribe from availability notifications at any time by sending a corresponding message to the controller mentioned at the beginning. After you have unsubscribed, your e-mail address will be deleted immediately from the distribution list set up for this purpose, unless you have expressly consented to further use of your data or we have reserved the right to use your data beyond this, provided this is legally permitted and we inform you about it in this declaration.

7.4 Shopping cart reminders by e-mail

If you stop shopping with us before completing the order, you have the option of receiving a one-time reminder by e-mail about the contents of your virtual shopping cart.

The mandatory information for sending this reminder is only your e-mail address. Providing additional data is voluntary and may be used to address you personally. For sending the e-mail, we use the so-called double opt-in procedure, which ensures that you receive a notification only after you have expressly confirmed your consent to this by activating a verification link sent to the e-mail address provided.

By activating the confirmation link, you grant us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR to send you a shopping cart reminder. In doing so, we store your IP address registered by your Internet service provider (ISP), as well as the date and time of your registration, in order to be able to trace any misuse of your e-mail address at a later point in time. The data we collect when you register for our e-mail notification service is used strictly for the stated purpose.

You can unsubscribe from shopping cart reminders at any time by sending a corresponding message to the controller mentioned at the beginning. After you have unsubscribed, your e-mail address will be deleted immediately from the distribution list set up for this purpose, unless you have expressly consented to further use of your data or we have reserved the right to use your data beyond this, provided this is legally permitted and we inform you about it in this declaration.

8) Data processing for order fulfilment

8.1 To the extent required for contract performance for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned financial institution pursuant to Art. 6(1)(b) GDPR.

If, based on a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact details you provide when placing the order in order to inform you personally within the scope of our legal information obligations pursuant to Art. 6(1)(c) GDPR. In doing so, your contact details are used strictly for notifications about updates owed by us and are processed by us only to the extent required for the respective information.

To fulfil your order, we also work together with the following service provider(s), who support us in whole or in part with carrying out the contracts concluded. Certain personal data will be transmitted to these service providers in accordance with the information below.

8.2 Monta

For order fulfilment, we use the following provider: Monta Krefeld GmbH, Märkische Straße 10, 47809 Krefeld

Name, address, and where applicable other personal data are passed on to the provider exclusively for the purpose of fulfilling the online order, pursuant to Art. 6(1)(b) GDPR. In doing so, your data will only be transferred to the extent actually required to process the order.

8.3 Disclosure of personal data to shipping service providers

- DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We provide your e-mail address and/or telephone number pursuant to Art. 6(1)(a) GDPR to the provider prior to delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent for this in the order process. Otherwise, for delivery purposes pursuant to Art. 6(1)(b) GDPR, we provide only the recipient’s name and the delivery address to the provider. The transfer is carried out only to the extent necessary for the delivery of the goods. In this case, coordination of the delivery date with the provider in advance and/or delivery notification is not possible.

You can withdraw your consent at any time, with effect for the future, from the controller specified above or from the provider.
- UPS

As a transport service provider, we use the following provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany

You can withdraw your consent at any time, with effect for the future, from the controller specified above or from the provider.

8.4 Use of payment service providers (payment services)

- Klarna

On this website, one or more online payment methods offered by the following provider are available: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you choose a payment method offered by the provider in which you pay in advance (e.g. credit card payment), your payment details provided as part of the checkout process (including name, address, bank and card information, currency, and transaction number) and information about the contents of your order will be transmitted to this provider pursuant to Art. 6(1)(b) GDPR. In this case, the transfer of your data occurs exclusively for the purpose of payment processing with the provider and only to the extent required for this.

If you choose a payment method in which the provider pays in advance (e.g. invoice or instalment purchase or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number, and where applicable data relating to an alternative payment method).

To protect our legitimate interest in establishing the creditworthiness of our customers, we forward these data to the provider pursuant to Art. 6(1)(f) GDPR for the purpose of a credit check. Based on the personal data you provide as well as other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted taking into account risks of non-payment and/or payment failure.

In addition to provider-specific criteria pursuant to Art. 6(1)(f) GDPR, the following credit information agencies may be used to obtain identity and creditworthiness information for the decision in the application review:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may include probability values (so-called score values). Where score values are included in the result of the credit report, they are based on a scientifically recognised mathematical and statistical procedure. The calculation of the score values includes, among other things but not exclusively, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be authorised to process your personal data if this is necessary for contractually compliant payment processing.
- Mollie

On this website, one or more online payment methods offered by the following provider are available: Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam, Netherlands

On this website, one or more online payment methods offered by the following provider are available: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you choose a payment method offered by the provider in which you pay in advance, your payment details provided as part of the checkout process (including name, address, bank and card information, currency, and transaction number) and information about the contents of your order will be transmitted to this provider pursuant to Art. 6(1)(b) GDPR. In this case, the transfer of your data occurs exclusively for the purpose of payment processing with the provider and only to the extent required for this.

If you choose a payment method in which we pay in advance, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number, and where applicable data relating to an alternative payment method).

To protect our legitimate interest in establishing your creditworthiness in such cases, we forward these data to the provider pursuant to Art. 6(1)(f) GDPR for the purpose of a credit check. Based on the personal data you provide as well as other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted taking into account risks of non-payment and/or payment failure.

On this website, one or more online payment methods offered by the following provider are available: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland

8.5 Electronic revocation function for distance contracts

Consumers who enter into contracts on this website for which there is a statutory right of withdrawal have the option to declare their withdrawal using an electronic revocation function in accordance with the applicable terms for withdrawal.

When using the revocation function, in addition to details for identifying the contract to be revoked, you must provide or confirm further personal information such as the consumer’s first and last name and e-mail address.

Collection of this information and its transmission to us is carried out in accordance with Art. 6(1)(b) GDPR and only to the extent required for proper processing of the withdrawal. Also on the basis of Art. 6(1)(b) GDPR, the personal data provided is used to confirm receipt of the withdrawal declaration by e-mail. Further legal basis for processing is Art. 6(1)(c) GDPR. We are legally required to maintain an electronic revocation function for paid distance contracts with consumers.

9) Page functionalities

9.1 ShopVote graphics

On our website, graphic elements from the following provider are integrated for displaying external customer reviews and/or an externally awarded quality mark: Blickreif GmbH, Schulstraße 46, 80634 München, Germany

If you access a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider’s servers in order to load the elements properly. In doing so, certain browser information is transmitted to the provider, including your IP address.

Where personal data is processed in doing so, it is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in the optimal marketing of our offering and in the appealing design of our online presence.

9.2 - Cloudflare Turnstiles

On this website, we use the CAPTCHA service of the following provider: Cloudflare, Inc., 101 Townsend St. San Francisco, CA 94107, USA

The service checks whether an input is made by a natural person or is carried out in an abusive manner through machine-based and automated processing, and blocks spam, DDoS attacks and similar automated malicious access attempts. To ensure that an action is carried out by a human and not by an automated bot, Cloudflare Turnstile collects the IP address of the end device used, detection data of the browser and operating system type used as well as the date and duration of the visit, and transmits this for evaluation to the provider’s servers.

The legal basis is our legitimate interest in determining individual accountability on the internet and in preventing misuse and spam pursuant to Art. 6(1)(f) GDPR.

We have entered into a data processing agreement with the provider, which ensures the protection of the data of visitors to our pages and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework (EU-US Data Privacy Framework), which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

10) Tools and miscellaneous

Lexware Office

For handling accounting, we use the service of the cloud-based accounting software of the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany

The provider processes incoming and outgoing invoices and, where applicable, also our company’s bank transactions, in order to automatically record invoices, match them to transactions and, in a partially automated process, create the financial accounting.

Where personal data is processed in this context, processing is carried out on the basis of our legitimate interest in the efficient organisation and documentation of our business processes pursuant to Art. 6(1)(f) GDPR.

11) Rights of the data subject

11.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) against the controller with regard to the processing of your personal data, with references to the applicable legal basis for the conditions for exercising these rights:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to notification pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent given pursuant to Art. 7(3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

11.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCING OF INTERESTS DUE TO OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, FOR REASONS ARISING FROM YOUR SPECIFIC SITUATION, TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, WE MAY CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE PURPOSE OF THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF THE PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

12) Duration of storage of personal data

The period for which personal data is stored is determined by the respective legal basis, the purpose of processing and—if applicable—by the respective statutory retention period (e.g. retention periods under commercial and tax law).

For processing of personal data based on explicit consent pursuant to Art. 6(1)(a) GDPR, the data will be stored until you withdraw your consent.

If there are statutory retention periods for data processed within the scope of contractual obligations or obligations comparable to contractual obligations based on Art. 6(1)(b) GDPR, such data will be routinely deleted after the retention periods have expired, unless it is no longer necessary for fulfilling the contract and/or initiating a contract and we have no further legitimate interest in retaining the data.

For processing of personal data based on Art. 6(1)(f) GDPR, these data will be stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate reasons for the processing that override your interests, rights and freedoms, or if the processing serves to establish, exercise or defend legal claims.

For processing of personal data for the purpose of direct marketing based on Art. 6(1)(f) GDPR, these data will be stored until you exercise your right to object pursuant to Art. 21(2) GDPR.

Otherwise, unless further information in this declaration about specific processing scenarios provides otherwise, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Last updated: 21.07.2026, 10:47:03