Privacy Policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and would like to thank you for your interest. Below, we inform you about how we process your personal data when you use our website. Personal data are all data that can be used to identify you personally.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Bertrand Dahi, Alte Eisenacher Str. 25, 99834 Gerstungen, Germany, Tel.: +4915792557024, E-mail: kontakt@eichenhain.com. The party responsible for processing personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

2) Data collection when visiting our website

2.1 When our website is used purely for informational purposes—that is, if you do not register or otherwise provide us with information—we only collect the data that your browser transmits to the website server (so-called “server log files”). When you access our website, we collect the following data, which are technically necessary for us to display the website to you:

the website you visited
date and time at the time of access
amount of data sent in bytes
source/reference, from which you reached the page
browser used
operating system used
IP address used (if applicable, in anonymised form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. We do not disclose or otherwise use the data. However, we reserve the right to review the server log files retrospectively if there are specific indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller), this website uses SSL or TLS encryption. You can recognise an encrypted connection by the string “https://” and the padlock symbol in your browser address bar.

3) Hosting & Content Delivery Network

For hosting our website and displaying the page content, we use a provider that delivers its services itself or via selected sub-processors exclusively on servers located within the European Union.

All data collected on our website are processed on these servers.

We have entered into a data processing agreement with the provider that ensures the protection of the data of visitors to our website and prohibits unauthorised disclosure to third parties.

4) Cookies

To make visiting our website more appealing and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted again when you close your browser (so-called “session cookies”), while others remain on your end device for longer and allow saving of page settings (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of the cookie settings in your web browser.

Where, as a result of individual cookies used by us, personal data are processed, processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of the contract, in accordance with Art. 6(1)(a) GDPR in the event of consent given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website and a customer-friendly and effective design of your visit to the site.

You can configure your browser to be informed about the setting of cookies and to decide individually whether to accept them or to generally exclude cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be restricted.

5) Contacting us

5.1 Personal review reminder

Based exclusively on your express consent pursuant to Art. 6(1)(a) GDPR, we use your e-mail address to send you a one-time reminder to submit a review of our services after performance of the contract. You can withdraw your consent at any time by sending a message to the controller responsible for data processing.

5.2 ShopVote

For review reminders, we use the services of the following provider: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany

Based exclusively on your express consent pursuant to Art. 6(1)(a) GDPR, we transfer your e-mail address and, where applicable, additional customer data to the provider so that it can contact you by e-mail with a review reminder.

You can withdraw your consent at any time with effect for the future, either from us or from the provider.

We have entered into a data processing agreement with the provider that ensures the protection of the data of visitors to our website and prohibits unauthorised disclosure to third parties.

5.3 WhatsApp Business

You have the option to contact us via the WhatsApp messaging service operated by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called “Business version” of WhatsApp.

If you contact us via WhatsApp in connection with a specific transaction (for example, an order you placed), we store and use the mobile number you used on WhatsApp, as well as — if provided — your first and last name pursuant to Art. 6(1)(b) GDPR to process and respond to your request. On the basis of the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address or e-mail address) in order to be able to assign your enquiry to a specific transaction.

If you use our WhatsApp contact for general enquiries (e.g. about our range of services, availability or our website), we store and use the mobile number you used on WhatsApp as well as — if provided — your first and last name pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data are always used solely to respond to your enquiry via WhatsApp. No disclosure to third parties takes place.

Please note that WhatsApp Business has access to the address book of the mobile end device used by us for this purpose and automatically transfers phone numbers stored in that address book to a server of the parent company Meta Platforms Inc. in the USA. To operate our WhatsApp Business account, we use a mobile end device whose address book contains only the WhatsApp contact details of users who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book has, at the time of first use of the app on their device, consented to the transmission of their WhatsApp telephone number from the address books of their chat contacts by accepting the WhatsApp Terms of Use, in accordance with Art. 6(1)(a) GDPR. The transmission of data of users who do not use WhatsApp and/or who have not contacted us via WhatsApp is therefore excluded.

You can find out about the purpose and scope of data collection and further processing and use of the data by WhatsApp, as well as your related rights and settings options to protect your privacy, in WhatsApp’s privacy information: https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have entered into a data processing agreement with the provider that protects the data of visitors to our website and prohibits unauthorised disclosure to third parties.

As part of the processing described above, data transfers to Meta Platforms Inc. servers in the USA may occur.

For transfers of data to the USA, the provider has joined the EU–US Data Privacy Framework, which ensures compliance with the level of data protection in Europe based on an adequacy decision of the European Commission.

5.4 As part of contacting us (e.g. via a contact form or by e-mail), personal data are processed—exclusively for the purpose of processing and responding to your enquiry and only to the extent required for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your enquiry pursuant to Art. 6(1)(f) GDPR. If your enquiry is aimed at entering into a contract, Art. 6(1)(b) GDPR is an additional legal basis for processing. Your data are deleted when it becomes apparent from the circumstances that the matter in question has been conclusively clarified and provided that no statutory retention obligations conflict with deletion.

6) Data processing when opening a customer account

Pursuant to Art. 6(1)(b) GDPR, personal data are further collected and processed to the extent necessary when you provide such data to us when opening a customer account. Which data are required for account opening can be found in the input form of the corresponding form on our website.

You may delete your customer account at any time and can do so by sending a message to the controller address stated above. After deleting your customer account, your data are deleted unless all contracts concluded via that account have been fully processed, no statutory retention periods apply, and we do not have a legitimate interest in further storage.

7) Use of customer data for direct marketing

7.1 Subscription to our e-mail newsletter

If you subscribe to our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing other data is voluntary and will be used so that we can address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter after you have expressly confirmed your consent to receive it by activating a verification link sent to the e-mail address provided.

By activating the confirmation link, you grant us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR. For this purpose, we store your IP address recorded by your internet service provider (ISP) as well as the date and time of registration so that any misuse of your e-mail address at a later point in time can be traced. The data we collect when you register for the newsletter are used strictly for the stated purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the controller named at the beginning. Once you have unsubscribed, your e-mail address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use the data further in a way that is permitted by law and for which we inform you in this statement.

7.2 ActiveCampaign

Our e-mail newsletters are sent using this provider: ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, USA

Based on our legitimate interest in effective and user-friendly newsletter marketing, we share the data you provide when subscribing to the newsletter with this provider pursuant to Art. 6(1)(f) GDPR so that it can handle the sending of the newsletter on our behalf.

Subject to your express consent pursuant to Art. 6(1)(a) GDPR, the provider also performs statistical success analysis of newsletter campaigns by using web beacons or tracking pixels in the e-mails sent, which can measure open rates and specific interactions with the newsletter content. In this context, device information (e.g. time of access, IP address, browser type and operating system) is also collected and analysed, but it is not combined with other data sets.

You can withdraw your consent to newsletter tracking at any time with effect for the future.

We have entered into a data processing agreement with the provider that protects the data of visitors to our website and prohibits unauthorised disclosure to third parties.

7.3 E-mail notification of product availability

For items that are temporarily unavailable, you can register to receive e-mail notifications about their availability. In this case, we will send you a one-time e-mail message notifying you about the availability of the particular item you selected. The only mandatory information for sending this notification is your e-mail address. Providing other data is voluntary and may be used to address you personally. For e-mail dispatch, we use the so-called double opt-in procedure, which ensures that you will only receive a notification after you have expressly confirmed your consent to this by activating a verification link sent to the e-mail address provided.

By activating the confirmation link, you grant us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR. For this purpose, we store your IP address recorded by your internet service provider (ISP) as well as the date and time of registration so that any misuse of your e-mail address at a later point in time can be traced. The data we collect when you register for our e-mail availability notification service are used strictly for the stated purpose.

You can unsubscribe from the availability notifications at any time by sending a corresponding message to the controller named at the beginning. After successful unsubscribing, your e-mail address will be deleted immediately from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data further in a way that is permitted by law and for which we inform you in this statement.

7.4 E-mail reminders for items in the shopping cart

If you abandon your purchase with us before completing the order, you have the option to receive a one-time reminder by e-mail about the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your e-mail address. Providing other data is voluntary and may be used to address you personally. For e-mail dispatch, we use the so-called double opt-in procedure, which ensures that you will only receive a notification after you have expressly confirmed your consent to this by activating a verification link sent to the e-mail address provided.

By activating the confirmation link, you grant us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR to send you a shopping cart reminder. For this purpose, we store your IP address recorded by your internet service provider (ISP) as well as the date and time of registration so that any misuse of your e-mail address at a later point in time can be traced. The data we collect when you register for our e-mail notification service are used strictly for the stated purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the controller named at the beginning. After successful unsubscribing, your e-mail address will be deleted immediately from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data further in a way that is permitted by law and for which we inform you in this statement.

8) Data processing for order fulfilment

8.1 To the extent required for contract fulfilment for delivery and payment purposes, the personal data we collect are shared with the commissioned transport company and the commissioned financial institution in accordance with Art. 6(1)(b) GDPR.

If, based on a corresponding agreement, we are required to provide you with updates for goods with digital elements or for digital products, we process the contact data you provide when placing the order in order to personally inform you within the scope of our statutory information obligations pursuant to Art. 6(1)(c) GDPR. In doing so, your contact details are used strictly for communications about updates that we are obliged to provide and, for this purpose, we process them only to the extent required for the respective information.

In order to fulfil your order, we also work with the service provider(s) listed below, who support us wholly or in part in executing concluded contracts. Certain personal data are transferred to these service providers in accordance with the following information.

8.2 Monta

For order fulfilment, we use the following provider: Monta Krefeld GmbH, Märkische Straße 10, 47809 Krefeld

Name, address and, where applicable, other personal data are transferred to the provider exclusively for the purpose of processing the online order in accordance with Art. 6(1)(b) GDPR. In doing so, your data are shared only to the extent actually required for order processing.

8.3 Transfer of personal data to shipping service providers

- DHL

As a transport/shipping service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We forward your e-mail address and/or telephone number to the provider pursuant to Art. 6(1)(a) GDPR before delivery of the goods for the purpose of coordinating a delivery date or sending a delivery notification, provided you have given your express consent for this during the ordering process. Otherwise, for the purpose of delivery pursuant to Art. 6(1)(b) GDPR, we only forward the recipient’s name and the delivery address to the provider. The transfer takes place only to the extent required for the delivery of the goods. In this case, prior coordination of the delivery date with the provider and/or the dispatch of a delivery notification is not possible.

Your consent may be withdrawn at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
- UPS

As a transport/shipping service provider, we use the following provider: United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany

Your consent may be withdrawn at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.

8.4 Use of payment service providers (payment services)

- Klarna

On this website, one or more online payment methods provided by the following provider are available: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method offered by the provider in which you pay in advance (e.g. credit card payment), the payment data you provide during the ordering process (including name, address, bank and card information, currency and transaction number) as well as information about the contents of your order are transmitted to the provider pursuant to Art. 6(1)(b) GDPR. In this case, we only share your data for the purpose of payment processing with the provider and only to the extent required for this.

If you select a payment method offered by the provider in which the provider pays in advance (e.g. invoice or instalment purchase or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number, and, if applicable, data regarding an alternative payment method).

In order to safeguard our legitimate interest in verifying the payment capability of our customers, we forward these data to the provider pursuant to Art. 6(1)(f) GDPR for the purpose of a creditworthiness check. The provider will assess, on the basis of the personal data you provide and other data (such as shopping cart, invoice amount, order history and payment experience), whether the payment option you selected can be granted taking into account payment and/or default risks.

For the decision within the scope of the application review, in addition to criteria internal to the provider pursuant to Art. 6(1)(f) GDPR, identity and creditworthiness information from the following credit information agencies may also be used:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Where score values are included in the credit report result, their basis is a scientifically recognised mathematical and statistical procedure. The calculation of score values includes, among other things, address data, but not exclusively.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may continue to process your personal data if this is necessary for contractual payment processing.
- Mollie

On this website, one or more online payment methods provided by the following provider are available: Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam, Netherlands

On this website, one or more online payment methods provided by the following provider are available: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method offered by the provider in which you pay in advance, the payment data you provide during the ordering process (including name, address, bank and card information, currency and transaction number) as well as information about the contents of your order are transmitted to the provider pursuant to Art. 6(1)(b) GDPR. In this case, we only share your data for the purpose of payment processing with the provider and only to the extent required for this.

If you select a payment method offered by the provider in which we pay in advance, you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number, and, if applicable, data regarding an alternative payment method).

In order to safeguard our legitimate interest in verifying your payment capability in such cases, we forward these data to the provider pursuant to Art. 6(1)(f) GDPR for the purpose of a creditworthiness check. The provider will assess, on the basis of the personal data you provide and other data (such as shopping cart, invoice amount, order history and payment experience), whether the payment option you selected can be granted taking into account payment and/or default risks.

On this website, one or more online payment methods provided by the following provider are available: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland

8.5 Electronic revocation function for distance contracts

Consumers who enter into contracts on this website for which there is a statutory right of withdrawal have the option to declare their withdrawal using an electronic revocation function in accordance with the applicable provisions on revocation.

When using the revocation function, in addition to details for identifying the contract to be revoked, you must provide or confirm further personal information, such as your first and last name and the consumer’s e-mail address.

The collection of this information and its transmission to us takes place in accordance with Art. 6(1)(b) GDPR and only to the extent required for the proper processing of the withdrawal. Also on the basis of Art. 6(1)(b) GDPR, the provided personal data are used to confirm receipt of the withdrawal statement by e-mail. Another legal basis for processing is Art. 6(1)(c) GDPR. We are legally required to maintain an electronic revocation function for distance contracts concluded with consumers that are subject to payment.

9) Site functionalities

9.1 ShopVote graphics

On our website, graphic elements from the following provider are integrated for displaying external customer reviews and/or an external quality seal: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany

If you access a page of our web presence that contains such graphic elements, your browser establishes a direct connection to the provider’s servers in order to load the elements properly. In doing so, certain browser information is transmitted to the provider, including your IP address.

If, in this context, personal data are also processed, this is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in the optimal marketing of our offer and in designing our website in an appealing way.

9.2 - Cloudflare Turnstile

On this website, we use the CAPTCHA service of the following provider: Cloudflare, Inc., 101 Townsend St. San Francisco, CA 94107, USA

The service checks whether an input is made by a natural person or is carried out abusively through machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access attempts. To ensure that an action is performed by a human and not by an automated bot, Cloudflare Turnstile collects the IP address of the end device used, detection data for the type of browser and operating system used as well as the date and duration of the visit, and transmits this to the provider’s servers for analysis.

The legal basis is our legitimate interest in determining individual accountability on the internet and preventing misuse and spam pursuant to Art. 6(1)(f) GDPR.

We have entered into a data processing agreement with the provider that ensures the protection of the data of visitors to our website and prohibits unauthorised disclosure to third parties.

For data transfers to the USA, the provider has joined the EU–US Data Privacy Framework (EU–US Data Privacy Framework), which ensures compliance with the level of data protection in Europe based on an adequacy decision of the European Commission.

10) Tools and other information

Lexware Office

For handling accounting, we use the service of the cloud-based accounting software of the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany

The provider processes incoming and outgoing invoices and, where applicable, also our company’s bank transactions, in order to automatically capture invoices, match them to transactions and, in a partially automated process, create financial accounting from this.

Where, in this context, personal data are also processed, processing is carried out on the basis of our legitimate interest in the efficient organisation and documentation of our business transactions pursuant to Art. 6(1)(f) GDPR.

11) Rights of the data subject

11.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data; the legal basis for the respective exercise requirements is referred to in the relevant legal basis:

right of access pursuant to Art. 15 GDPR;
right to rectification pursuant to Art. 16 GDPR;
right to erasure pursuant to Art. 17 GDPR;
right to restriction of processing pursuant to Art. 18 GDPR;
right to notification pursuant to Art. 19 GDPR;
right to data portability pursuant to Art. 20 GDPR;
right to withdraw consent granted pursuant to Art. 7(3) GDPR;
right to lodge a complaint pursuant to Art. 77 GDPR.

11.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR LEGITIMATE INTEREST PURSUANT TO A BALANCING OF INTERESTS, YOU HAVE THE RIGHT, AT ANY TIME, TO OBJECT TO SUCH PROCESSING ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE AFFECTED DATA. HOWEVER, WE MAY CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT, AT ANY TIME, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA CONCERNED FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

12) Duration of storage of personal data

The duration of storage of personal data depends on the applicable legal basis, the purpose of processing and—if applicable—also on the respective statutory retention period (e.g. retention periods under commercial and tax law).

When processing personal data is based on express consent pursuant to Art. 6(1)(a) GDPR, the affected data are stored until you withdraw your consent.

If there are statutory retention periods for data processed as part of contractual or quasi-contractual obligations based on Art. 6(1)(b) GDPR, such data are routinely deleted after the retention periods have expired, provided that they are no longer necessary for fulfilling contracts or initiating contractual relationships and/or we do not have an ongoing legitimate interest in further storage.

When processing personal data is based on Art. 6(1)(f) GDPR, such data are stored until you exercise your right to object under Art. 21(1) GDPR, unless we can demonstrate compelling legitimate reasons for the processing that override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defence of legal claims.

When processing personal data for the purpose of direct marketing based on Art. 6(1)(f) GDPR, such data are stored until you exercise your right to object under Art. 21(2) GDPR.

Otherwise, unless this declaration provides otherwise with regard to specific processing situations, stored personal data are deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

As of: 21.07.2026, 10:47:03